The Story Behind NovalInkOnward
What started as two friends analyzing why some websites ranked higher than others has grown into Turkey's most trusted search optimization consultancy. We've spent seven years figuring out what actually works in search rankings.
How We Built This
Started Small
Two university friends noticed their side projects getting different search results. We started testing everything — page speed, content structure, even how images were named. Kept detailed notes on what moved rankings.
First Real Success
Helped a local restaurant in Antalya go from invisible to first page during lockdown. Their delivery orders tripled. Word spread, and suddenly we had more businesses asking for help than we could handle.
Refined Our Process
After working with over 200 Turkish businesses, we developed our systematic approach. Not just following generic advice, but understanding how search engines actually evaluate Turkish content and local competition.
Teaching What Works
Now we share our methods through detailed training programs. Real techniques that we've tested across industries — from Istanbul tech startups to Cappadocia tourism businesses.
What Drives Our Work
Real Results Over Theory
We test everything on actual websites before teaching it. No outdated advice from 2015 blog posts — just current techniques that we've verified work in today's search landscape.
Turkish Market Focus
Search behavior in Turkey has unique patterns. Local competition, language nuances, and user habits are different. We've studied these differences and adapted our strategies accordingly.
Transparent Methods
No mysterious "proprietary secrets." We explain exactly why each technique works, show you the data behind our recommendations, and teach you to evaluate results yourself.
Meet the People Behind the Process
Kemal Demir
Spent five years analyzing ranking patterns across 500+ Turkish websites. Developed our content optimization framework that consistently improves search visibility for local businesses.
Elif Karaca
Former web developer who discovered the technical side of search optimization. Specializes in site architecture, page speed optimization, and the backend elements that search engines actually check.
Our Teaching Methodology
Current Situation Analysis
We start by examining your existing website performance and competitive landscape. Understanding where you are now helps us focus on changes that will actually make a difference.
Technique Implementation
Step-by-step training on proven optimization methods. Each technique includes examples from real Turkish businesses and specific metrics you should track to measure improvement.
Results Monitoring
Learn to interpret search performance data and adjust strategies based on what you see. We teach you which metrics matter and which ones are just vanity numbers.